The Bottle I Never Opened

Scotch whisky means something different to everyone: it’s time to tell the world what whisky means to you…

For over five centuries, Scotch whisky has drawn people together and that rich history, heritage, and culture, means that every bottle holds the promise of new experience and discovery for experts and newcomers alike…

We’re reaching out to the Scotch community and asking fans to share the stories of the bottles that mean the most to them...

What is ‘The Bottle I Never Opened’?

‘The Bottle I Never Opened’ is a call for Scotch drinkers everywhere to share the unique story of a bottle they never opened - and why that bottle holds a special place in their heart.

Of course, there’s no single reason why someone might keep a bottle of Scotch unopened. Perhaps the bottle holds a prized place in a growing whisky collection, perhaps it commemorates an unforgettable date or moment in history... or perhaps you just really like the label! Whatever your relationship with that special bottle, now is your opportunity to tell the world about it.

Your contribution won’t just connect you to a global network of fellow Scotch lovers. We’ll be reviewing the stories and selecting the best for an exclusive prize: a two night stay at the luxurious Balmoral Hotel.

How Do I Enter?

Find a comfortable spot, record a short, one-minute video showing us your unopened bottle of Scotch and explaining its story - and then upload the video to Facebook, Instagram, or Youtube with the hashtag #TheBottleINeverOpened. We’ll listen to your #TheBottleINeverOpened story and select our favourite to win a trip to Edinburgh. The closing date is 17th March 2019.

Get inspired by taking a look at the stories we’ve gathered from the Scotch Whisky Industry so far. More will be added each day so keep checking back, or just follow us on Instagram to see the stories first.




General terms and conditions

The prize is a two-night stay (bed and breakfast) for two adults in The Balmoral, a Rocco Forte hotel, in central Edinburgh, a whisky tasting in The Balmoral’s onsite whisky bar SCOTCH, a private Blend Your Own Whisky session and Taste of Scotland tour for two at the Scotch Whisky Experience on the Royal Mile. Specifics for each element of the competition are below.

Please note that travel to or from Edinburgh is not included in the prize. Winners will need to make their own arrangements for travel, sustenance (outside of the prize limitations) and additional accommodation if necessary.

How to enter

To enter the competition, entrants should submit a video detailing the bottle of whisky they have never opened, and why.

  • The bottle should be Scotch whisky (but can be a blend, a single malt, a grain whisky or anything in between). There are no restrictions on brand or rarity – the whisky can be whatever you choose, from the easy to find to the weird and wonderful.
  • You should start the video with the phrase ‘The Bottle I Never Opened is…’
  • The bottle you are discussing should feature in the video

Videos can be submitted via Facebook, Instagram or YouTube. Just upload the video to your profile on your preferred channel, copy the URL and then head to the Scotch Whisky Experience blog to enter the competition.

Alternatively, videos can be submitted directly to the Scotch Whisky Experience via email. Technical details for submission of the video are below:

  • The video should be landscape and mp4 format
  • No longer than 1 minute
  • No larger than 40mb
  • Please start your video with ‘the bottle I never opened is…’

To be included, please just record your video according to the technical details above, then send it to via Dropbox, WeTransfer or another file-sharing system.

The deadline for entering is Sunday 17th March 2019 at 23:59 GMT.

Rules and terms

The competition will open on Friday 8th February at 10:00 (GMT). Videos submitted before this date may not be included in the competition.

By submitting a video, you confirm that it is your property and not that of anyone else. If the video is found not to be yours, or if it is a duplicate of a previously submitted video, it will be deleted and your entry will be disqualified.

One entry per person. Duplicates or multiple entries will be disqualified following the first entry.

The closing date for the competition is Sunday 17th March 2019 at 23:59 GMT. Videos submitted after this date will not be included in the competition, but may still be featured in the competition coverage.

Bookings of the prize elements are subject to availability in all cases, and must be booked in advance. Winners should liaise directly with the Scotch Whisky Experience initially, and will be passed to the Balmoral team for booking and confirming the hotel stay.

The prize must be claimed by April 30th 2020. Extensions are at the discretion of the prize providers and are not guaranteed. Restrictions may apply to both the hotel stay and/or the whisky tour experiences at certain times or dates, depending on events, seasonal closure etc.

To claim a prize, the winner must follow the instructions that will be supplied to them by the Scotch Whisky Experience on acceptance of their prize. Booking of hotel room will be done directly with Rocco Forte Hotels.

The Balmoral stay will be supplied as a voucher, which can be redeemed subject to availability at the time of booking. The voucher is subject to the following blackout dates: August 2019 (whole month) and 19th December 2019-1st January 2020 inclusive. Other blackout dates may apply.

Gift certificates may not be exchanged for cash, cannot be replaced if lost, non-transferable and non-refundable. The original gift certificate must be presented upon arrival when redeeming the experience. Advance bookings are required and subject to availability. Cancellation of a booking within 24-hours of arrival will void the certificate. Rocco Forte Hotels reserves the right to ask for your credit card details during your stay as a guarantee. Terms & Conditions are subject to change.

Exchanges of the prize for alternatives is not permitted, however in the instance that the Scotch Whisky Experience cannot accommodate one or both prize experiences on the dates for which the hotel stay is booked (as confirmed by Rocco Forte Hotels), an alternative experience of equal or greater value will be offered.

This competition is not sponsored, endorsed or administered by, or associated with Facebook, YouTube or Twitter in any way.

The prizes are restricted to non-employees of the Scotch Whisky Experience, Amber Restaurant and Rocco Forte Hotels.

The legal drinking age in the UK is 18 years. Competition is open to entrants who are over 18 at the time of entry; any entrants found to be under 18 will be disqualified and their entry will not be used. Official photographic ID will be checked at all points whereby alcohol will be explored or consumed. The Scotch Whisky Experience and Rocco Forte Hotels accept no responsibility for refusal of service if the competition winner or their plus-one has no acceptable identification confirming their age as over 18 years.


Video submissions may not work if you have a private account on your chosen platform. You can rectify this by making your profile public, or by sending the video to the Scotch Whisky Experience directly via the methods above.

Submission of a video into the competition will require you to read and acknowledge our terms regarding GDPR: these can be found below.


For the purposes of GDPR, we require confirmation from you that you are happy for us to use your likeness, name, and other information in our campaign. Please read through the information below and confirm your consent by clicking the button below.

What we will be using in the campaign

  • Your image, as provided to us by you in the form of a video and any associated images or screenshots
  • Your full name, plus the company you currently work for. Your name will be displayed anywhere the video is used, including video caption, social media captions, news and blog pieces (online and offline)
  • Social media handles (where applicable) - please indicate these below

Where the above information/imagery will be displayed

  • Social media - including organic and targeted campaigns
  • The Scotch Whisky Experience website and blog
  • Press releases relating to the campaign (including coverage on other websites. Please note that we do not have full control over the content on other organisations' websites.)

Additional information gathered

  • The programme we use to gather competition entries makes a note of the IP address of the device used to submit a video. This is for the programme’s fraud protection measures and is not displayed publicly anywhere. All competition entries will be deleted from the site by 30th August 2019 and no personally identifiable information beyond that outlined above will be retained. If you would prefer not to submit this information via the platform, you may send the video directly to via the means indicated above, and we will upload the video on your behalf.

Additional information

The Bottle I Never Opened campaign is scheduled to run between February and April 2019; however, we may use the content we receive for this campaign outside of these dates, either in advance to advertise the campaign, or retrospectively as part of other Scotch Whisky Experience campaigns or content.

By indicating your consent via the submission button (or by sending us your video directly), you confirm your permission for us to use the above information for the duration of the campaign and afterwards. You can withdraw your consent at any time by emailing; full removal of any content may take up to 10 working days.